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The Ice Bucket Challenge Is Back — And This Time, It’s for Mental Health 🧠💧

Published April 22, 2025

Remember the Ice Bucket Challenge that took over your social feed in 2014? Well, it’s officially back — but with a fresh purpose. And yes, you might want to start chilling that bucket again.

A group of students at the University of South Carolina have brought the viral sensation back with a mental health twist. Their version, called the #SpeakYourMIND Challenge, swaps out the original ALS fundraising mission for a cause that hits home for many: mental health awareness.

Organized by the university’s Mental Illness Needs Discussion (MIND) club, the campaign encourages people to douse themselves in ice water, post the video, tag a few friends, and most importantly, speak up about mental health. The challenge raises funds for Active Minds, a nonprofit focused on supporting youth and changing the way we talk about mental well-being.

Even the ALS Association, which raised millions thanks to the OG challenge, has given this new effort a big thumbs up. ❤️

RELATED: Amy Schumer Reveals She Has Cushing Syndrome

So if you needed an excuse to dump cold water over your head (again), consider this your official invite. Just remember to tag your friends and speak your MIND.

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