Don’t assume you can relate to someone in their 20s just because they’re wearing a shirt with your favourite band’s logo on it. There’s a solid chance they’ve never even heard their music. “The Wall Street Journal” just did a big write-up on how old band logos are trending right now.
They talked to a dad who was all excited when his 17-year-old daughter bought a Rolling Stones shirt and a Metallica shirt. But then she couldn’t name a single song by either of them.
They also talked to a middle school teacher in St. Louis who sees shirts like that every day. He said it’s always a let-down when the kids aren’t fans.
It’s happening because big retailers sell them now, like Urban Outfitters and Walmart. And a new survey found it is a trend. 25% of Americans have worn a shirt for a band they weren’t familiar with. For people under 30, it’s 41%.
A poll last year found the most popular band logo shirts are AC/DC, Aerosmith, Queen, Pink Floyd, and Green Day.
On average, people will spend up to 51 dollars for a branded or artist t-shirt that they’ve never heard of before thanks to stores like Walmart and Urban Outfitters!