Target’s “Weirdly Hot” Santa Aims to Heat Up Holiday Shopping Season

As the holiday shopping season quickly approaches, Target is hoping to sprinkle a little extra magic into its marketing strategy.

Forget the traditional image of Santa Claus with a belly full of cookies and a laugh that shakes the whole North Pole—this year, the retail giant is introducing a “weirdly hot” Santa to lure in shoppers.

Who Is Target’s “Weirdly Hot” Santa?

Target’s latest holiday ads feature a fictional store worker named Kris K., who may look familiar in the sense that he’s got the iconic white beard and red shirt, but there’s a twist.

Kris K. is not your average Santa—he’s fit, charming, and undeniably good-looking. Forget the “ho-ho-ho”—this Santa is turning up the heat with some cheeky wordplay, not to mention a few heart-thumping holiday deals.

In the commercials, Kris K. is all about the double entendre, with Target cleverly using his “hot” appeal to highlight the “hot” deals the store has to offer this season. It's a playful, fresh take on holiday marketing, and it’s definitely giving us a reason to check out the deals... and maybe even take a second look at Kris K. himself.

So, if you’re heading into Target this holiday season, don’t be surprised if the only thing hotter than the sales is Santa!

Whether you’re shopping for gifts or just looking for a little holiday fun, Target’s got you covered with some “unusually attractive” holiday cheer.

Related: CHRISTMAS SPIRIT POLL: ARE YOU MORE OF A SANTA, A SCROOGE, OR A GRINCH?