In April, the Victoria Secret axed its swimwear and clothing offerings, including Uggs, and it has stopped printing the legendary Victoria’s Secret catalog. And now this….
Free panties are just the latest casualty of Victoria’s Secret’s major brand shakeup this year.
If you get the Victoria Secret emails, you would get very excited when you got this— coupons for a free pair of Victoria’s Secret underwear.
But the lingerie retailer’s famous “free panty” coupons are no more. Victoria’s Secret will stop offering the vouchers because they weren’t good for the company’s bottom line, according to the Washington Post.
The hope was that when women went in to pick up their free undies, they’d also end up buying a bra or a bottle of perfume. But it turns out that 40 percent of customers who redeemed the coupons didn’t buy anything else.