Vogue has announced that cleavage is no longer the thing.

This is great news for people like Charlie that can’t achieve cleavage at all….The Official […]

This is great news for people like Charlie that can’t achieve cleavage at all….The Official bible of fashion, Vogue says that cleavage is not longer the thing…

Retail analyst Marshal Cohen, who studied the industry for global information company NPD, says: ‘Comfort is a dominant theme throughout the fashion world, and today’s bra consumer, especially millennials, is seeking both physical and personal comfort.’  Women are now shopping more for the sports and seamless bras, focusing on comfort and less on being sexy….

So what’s replacing the cleavage?

side-boob

That’ll be a combination of side-boob and soft bras, made of fabric without any padding or wiring.

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