LEGO AND IKEA TEAM UP ON FURNITURE LINE FOR KIDS
Play and clean at the same time!
The new line of furniture is called Bygglek and is said to be a “playful storage solution” that will engage kids in the cleaning process with the help of the Danish toy brand.
In a press release, the companies say,
“Play lets us explore, experiment, dream, and discover,” Fredriksson said. “Where adults often see a mess, children see a stimulating creative environment, and Bygglek will help bridge the gap between these two views to ensure more creative play in homes around the world.”
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Excitement builds. Available October 2020. #IKEA #BYGGLEK #LEGO #PlayDisplayReplay
Basically its storage and play combined together.
The build-it-yourself storage set includes chests in various sizes that are molded with Lego boards, allowing children to create various characters and landscapes across their toy boxes.
Prices for the Ikea x Lego Bygglek line start at $9.99, not including the 201-piece Lego brick set for $14.99, available in Ikea stores, and online on Oct. 1.