Barrie’s got a brand new look. A new logo was approved at City Hall Monday night, after having the same one for twenty-five years. The new logo was designed in-house through Access Barrie, with consultation with local business leaders. You can take a look at the new logo on our website, before you start seeing it on all the city’s brochures, websites, and even the Welcome to Barrie signs along the 400 heading into the city. Along with a new logo comes new taglines, “Well Played” and “Well Connected”. Well Played refers to the outstanding quality of life and opportunities that Barrie provides (parks, trails, waterfront, events, restaurants, etc). Well Connected is about the city’s geographic location which makes it well connected to Toronto and Muskoka. It also relates to the connections that Barrie has to family, neighbourhoods, nature, people, businesses and our past. The City of Barrie Coat of Arms, first granted in 1977, will remain unchanged..